THE SHORT VERSION
The data says: keep the anchor, widen the choice.
Lifer is the anchor at 77% of reported helmet sales. But within Lifer, Black Matte is 37% — so 63% of Lifer sales are other colours and graphics. The opportunity sits around the proven core.
Protect the 77% anchor
Lifer represents 77% of reported helmet sales, so it deserves dependable depth. Keep Black Matte with Black Straps visible and replenished, then use the 63% of Lifer sales outside that colour to create more choice around it.
The 37% opportunity
Black Matte with Black Straps is the strongest single Lifer colour at 37% — but it is not the whole Lifer story. The remaining 63% is made up of other colours and graphics, giving customers more reasons to browse, compare and choose.
THE STOCKIST TOOLKIT
Build a wall customers want to explore.
Choose an opening range size. See the suggested Black Matte, colour/graphics and Lifer size split in seconds, then use it to decide what to add next.
BUILD THE CORE + CHOICE
Start with the anchor. Build the reasons to browse.
The numbers support a simple approach: Lifer gives the wall dependable depth, while the 63% of Lifer sales outside Black Matte shows why colour and graphics deserve real space — not just leftovers.
Fit first. Then open up the choice.
Use the compatible liner system to make fitting easier, then introduce colour, graphics and model choices once the right shell is established. Keep the compatible liners close to the wall so fit does not become a barrier to purchase.
MAKE VARIETY VISIBLE
Check whether your wall gives customers enough ways to choose
- Do you have enough Lifer depth in Black Matte with Black Straps?
- Can customers see at least three colour or graphics options?
- Are M and L easy to find, with compatible liners close by?
- Can staff explain shell choice and the liner fitting process?
- Is there a visible sizing or fitting aid near the wall?
Want a second set of eyes?
Send us your current S1 range, available wall space or recent sales and we can help identify the best next models, sizes and colours for your store.
THE RANGE IN CONTEXT
Built for different riders and uses
Use the report with the product wall: core models carry the range, while colour, graphics and specialist shapes give riders a reason to look closer.
Make the core pay for the variety
The data gives you a clear starting point: Lifer is 77% of reported sales, Medium is 30% of Lifer sales, and Black Matte is 37%. Use those anchors, then make the rest of the range visible.
Give Lifer the strongest position and replenish the proven sizes, especially Medium at 30% and Large at 22% of Lifer sales.
Make the size conversation simple: Medium and Large together represent 52% of Lifer sales, while the liner system helps staff fit the wider range confidently.
Black Matte leads at 37%, but 63% of Lifer sales are other colours and graphics. Use that evidence to make alternatives visible and start a more interesting conversation.
The core creates confidence. Variety creates conversion.
Share of reported helmet sales. Percentages are rounded to whole numbers where practical, with decimals retained for very small signals.
Lifer
77%
THE CENTRE OF THE RANGE
Lifer is 77% of reported sales. Mini Lifer is 9% and Mega Lifer is 9%, so those are the clearest next models to consider when broadening fit coverage. Retro, Brim, Visor and Retro E-Helmet add focused variety.
Find your next colour or model opportunity
Choose a model to see its colour and size story. The explorer turns the sales data into a practical question: what should you replenish, and what should you add next?
Loading…
Colours and graphics
Build core + choice
The sales mix gives you a confident starting point: Lifer 77%, Mega Lifer 9% and Mini Lifer 9%. Build from that base, then use colour and specialist models to make the wall more useful.
Core anchor
Lifer is 77% of reported sales, with Black Matte at 37% of Lifer sales and Medium at 30%. Those are the dependable anchors for the wall.
Choice builders
Lifer’s 63% non-Black-Matte sales show that colour and graphics are already part of the demand story — they deserve visible space.
Model variety
Mini Lifer (9%) and Mega Lifer (9%) are the clearest model expansion opportunities, while Brim, Retro, Visor and Retro E-Helmet broaden the conversation.
Fit first. Then open up the choice.
Once the right shell is chosen, the liner system makes the fitting conversation easier. That gives staff confidence to introduce colour, graphics and model choices without losing the sale.
1
Measure the head
Start with an accurate head measurement.
2
Select the correct shell
Mini Lifer, Lifer and Mega Lifer use different shell systems.
3
Fit the correct liner
Use a compatible liner to refine the fit.
4
Open up the range
Once fit is right, show colour, graphics, models and accessories that give the customer a reason to choose.
Stockist advantage: support the wall with compatible liners, a measuring tape and a simple fitting process — then make the full range easy to explore.
Give customers more ways to say yes
Anchor colours
Make Black Matte easy to find, then show clear alternatives beside it.
Established colours
Use proven colour stories to make choice feel safe and familiar.
Graphics and statements
Create stopping power, personality and conversation.
Different models
Give riders a reason to choose a shape or use case that feels like them.
Replacement liners
Compatible sizes to support fit, comfort and hygiene.
The data does not say to replace the core. It says to build around it: Lifer is 77% of sales, but 63% of Lifer sales are already colours and graphics beyond Black Matte. A stronger wall makes that wider demand visible.
Methodology and limitations
Open methodology
Reporting period: 1 July 2025 to 30 June 2026. Metric: helmet sales, not revenue.
Accessories, helmet bags, visor hardware and replacement liners are excluded from helmet model share. Replacement liners are treated separately as part of the fit-system education.
Results reflect Australian S1 sales during the reporting period and are a buying guide, not a guarantee of future local sales. Low-volume models, local customer mix, product availability and stockouts may materially affect an individual store's result.
