S1 is a global helmet brand rooted in California’s rich Skateboarding, Longboarding, BMX, and Roller Derby Culture. S1′s unrelenting approach to the elevation of safety, style, and quality in its product has earned the brand a renowned position in the helmet market. Today, S1 designs and markets an extensive line of protective helmets through Skate, Longboard, BMX, and Roller Derby specialty retailers in America, Canada, South America, Europe, Japan, Australia, and New Zealand. S1 Helmet Co. is independently owned and operated.
“In 2010 we noticed some vert skaters, downhill skaters, BMX riders and Roller Derby players were getting knocked out and in some instances getting traumatic brain injuries in traditional soft foam skate helmets. So we took the soft foam helmets into the testing lab and learned that the impact energy goes directly through the soft foam helmets and rattles the brain. So we set out to make a better and safer helmet. We came up with the S1 Lifer Helmet. The S1 Lifer Helmet is constructed with EPS Fusion Foam and is 5x more protective than soft foam skate helmets. The S1 Lifer Helmet passes the ASTM multiple impact test (soft foam helmets fail this test) and the S1 Lifer Helmet passes the CPSC high impact test (soft foam helmets also fail this test).
We have taken steps to educate the public about the S1 Lifer Helmet through videos and printed media. Most skaters and parents did not know that traditional skate helmets did not pass any helmet safety standards. They usually only learned the difference after a head injury and that is too late. A Mom who watched her 15 year old son get knocked out for 5 long minutes in the bottom of a pool while wearing a soft foam helmet later said to me,” I didn’t know there was a difference between the S1 Lifer Helmet and soft foam skate helmets. We bought the soft foam helmet at a skateshop and just figured it was a good helmet. I really wish I knew before”.
We made a helmet that we would want to wear and that we could 100% recommend to family, friends and team riders. When you are wearing an S1 Lifer Helmet you know that you are wearing the best. And if you own a skateshop you know you are offering the best to your skate community.” – Dan McCashin Co Founder/ S1 Helmets