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Exclusive S1 Helmets Dealer Program | Increase Profits with Core Shop Support

Supporting local core shops is a priority for S1 Helmets, as we value the relationships we have with our retail partners. By participating in the S1 Supporting Core Shops Program, we are able to provide discounts and benefits to a variety of shops, including Skate Shops, Bike Shops, E-Bike Shops, Roller Skate Shops, and Scooter Shops. This program not only allows these shops to offer S1 Lifer Helmets at competitive prices to their customers but also helps to maintain a fair market value for our products through our MAP Policy. If you are a shop owner interested in joining our network of S1 Helmets dealers, please reach out to us for more information on how to get started. Together, we can continue to support and

S1 Supporting Core Shops Program

At S1 Helmets, we believe in supporting core shops that carry our products. Learn more about the program from Dan McCashin, co-founder of S1 Helmets, in a recent discussion with some of our team members.

What is the “S1 Supporting Core Shops Program”?

Dan McCashin explains how the program works:
  1. We never discount S1 Lifer Helmets on www.s1helmets.com.
  2. We strictly enforce our MAP (Minimum Advertised Price) Policy, prohibiting shops or websites from discounting S1 Lifer Helmets online.
  3. We offer Skate Shops, Bike Shops, E-Bike Shops, Roller Skate Shops, and Scooter Shops discounts off wholesale prices, along with free shipping. This enables them to sell S1 Lifer Helmets for less than online prices and delight their in-store customers.
If you own a shop and are interested in becoming an S1 Helmets dealer, you can easily order from our Warehouse. Contact us for more details. Sidenote: MAP stands for Minimum Advertised Price. It is a policy that helps brands maintain a minimum price for their products to ensure retailers can make a fair profit. Got questions for Dan? Reach out to him at dan@s1helmets.com.