Spud, Morgz and Cole / Survivor

Spud, Morgz and Cole / Survivor

Spud, Morgz and Cole / Survivor All summer, California’s heat has been crazier than usual. We are sad to see it now burning horrendously, and wish everyone who is being effected that they stay safe and healthy. On a more cheerful note, we’d like to show...
Chet Bolstridge / Pacific Coast Pathway

Chet Bolstridge / Pacific Coast Pathway

Chet Bolstridge / Pacific Coast Pathway Spud and Cole Trotta took an extremely spontaneous adventure to the African plains to snag this one quick raw run for you. You’re welcome. #s1helmets Cole rocking the S1 Lifer...
Cole Trotta goes to Africa

Cole Trotta goes to Africa

Cole Trotta goes to Africa Spud and Cole Trotta took an extremely spontaneous adventure to the African plains to snag this one quick raw run for you. You’re welcome. #s1helmets Cole rocking the S1 Lifer...
Lars Troutwine / Golden Hour

Lars Troutwine / Golden Hour

Lars Troutwine / Golden Hour Lars Troutwine has been pushing what’s possible in downhill freeriding for years, constantly keeping his hands up, while staying protected in his S1 lifer. Oh, and did we mention he has one of the most rad styles? So, what better...
Keeping the groms safe!

Keeping the groms safe!

CHILD HELMET SAFETY IS IMPORTANT! Helmet safety is important at all stages of life – but for a developing brain of a child, kid or adolescent major brain damage and head trauma can have significantly worse consequences – Making Child Helmet Safety (kid’s Helmet...
SKATEBOARDING’S ENDANGERED SPECIES BY BOB UMBEL

SKATEBOARDING’S ENDANGERED SPECIES BY BOB UMBEL

Due to loss of habitat, a lack of breeding, cultural shifts and plain dumb luck, some of skating’s most entrenched characters, tribes and behaviors are going extinct. Here are some examples of vanishing acts. #1: The Vert Skater Once a thriving, if clearly unhinged,...
S1 LIFER HELMET VS SOFT FOAM HELMET

S1 LIFER HELMET VS SOFT FOAM HELMET

#danfromS1 shows you how helmets are tested and shows you how regular soft foam skate helmets do not adequately buffer or disperse impact energy. This video also explains why the S1 Lifer Helmet is a better and safer helmet. Impact Testing: S1 Lifer Helmet VS...
RETRO LIFER IN STOCK

RETRO LIFER IN STOCK

Deep fit + Certified Protection + Lightweight + Retro Cut = S1 Retro Lifer Helmet Quite possibly the coolest and safest skate helmet on the market! As worn above by legendary skateboarder Lester Kasai.
MIKE FRAZIER & BOB UMBEL

MIKE FRAZIER & BOB UMBEL

“I have had too many friends get knocked out or worse in the soft non-certified helmets. S1 is a company that is all about safety and the S1 Lifer Helmet is a helmet I recommend to everyone we skate vert with.” – Bob Umbel mike frazier florida vert...